Frankfurt Regional Duty Free Shop
Friday 07 Jun 2013
With more than 11 million hectares of woodland, Germany is one of the most forested countries in Europe. Now another tree has taken root in the Heinemann Duty Free shop in Frankfurt. Graft has brought a flavour of the forest to the regional products area - with an installation that is Made in Germany. With wines of the Mosel, marzipan from Lübeck, breakfast trays featuring German designs and foods that include frankfurters and apple wine, every traveller now has the last-minute chance to pick up a piece of Germany before they fly.
The dynamic tree installation, comprising layered discs of oak, rises up in the middle of the shop, catching the attention of shoppers. A leaf design for the floor is reminiscent of scattered autumn leaves. The tree sculpture creates a special atmosphere in which the traveller has the opportunity to purchase typical German specialties and souvenirs before leaving the country. Anyone flying from Frankfurt will be surprised at the extraordinary setting for Heinemann's regional products - and browsing around the airport shops will be an experience to remember.
"Just think of the Black Forest, Grimm's Fairy Tales and even the German oak. All of these are images and stories associated with our country around the world, and they represent the whole of Germany from north to south," explains Bébé Branss, who heads the retail design area at Gebr. Heinemann.
With its modern take on the woodland theme, Graft has created an open, flowing space - like a forest glade in which to linger amid the bustle of the airport.