Eason Flagship, Belfast
Thursday 15 Nov 2012


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Jennings \ Design Studio was established in 2008.  With specialist expertise in retail design, and interior architecture for, workplace, hospitality/leisure & medical environments, highly creative and innovative design culture is achieved through good work practices, methods and processes.  Eason Belfast is 1600m2, the project commenced in January 2012 and opened to the public in June 2012.  The commercial objectives were to develop a revolutionary flagship bookstore for this famous Irish brand, with distinct new departments, that will capture customer loyalty and drive revenue throughout the store, bringing back to the store the ‘amazon' generation.

Our design objectives were to create a revolutionary destination store design, that provides a fantastic customer experience.  Develop an overall store design character and atmosphere that ensures consistency, while creating individual and distinct departments, each a destination in their own right.

The primary influence was to create a totally different experience for existing customers in the new store.  To make the experience special and inviting, each individual department has a story to tell, with a special feature centre piece to anchor the department.  For example, ‘The Gift' section is anchored by a tree which represents the seasons and gifts are seasonal.

For customers we designed for the whole family, each department offers something for everyone, and for staff a fun and stimulating workplace.