Thursday 25 Aug 2011


Barneys New York, the luxury specialty retailer, unveiled Roomscapes of the Imagination, a collaboration with Rafael de Cárdenas, Joe Grillo, Peter Shelton and Lee F. Mindel of Shelton, Mindel & Associates, and Benjamin Noriega-Ortiz to be featured in the windows of the retailer's Madison Avenue flagship.

A play on the traditional designer showcase, the windows house four rooms that capture the imaginative designs of each artist. While each room and window exhibits the individuals' unique takes on space, when displayed together they create a cohesive expression of design. Each window will showcase their area of profession: de Cárdenas as a designer/architect, Grillo as a contemporary artist, Shelton, Mindel & Associates as architects, and Noriega-Ortiz as an interior designer.

Inspired by the storyline from Fassbinder's "The Bitter Tears of Petra von Kant," de Cárdenas has created "Love Me and Leave Me," an environmental mood for each emotion suggested through a surrounding of gradient materiality. His media ranges from a geometric, orderly, optically buzzing pattern composed of tape to a mossy landscape which ends in a shattered reflective world of mirrors. Furniture from de Cárdenas' first collection with Johnson Trading Gallery will be included in the window as well as accessories by Baccarat.

Described by the artist as being new millennium and American futurism, Grillo's "Fluorescent Scented" is a maximal overload installation built out of found materials such as recycled garbage and melted "mish-mashed odd and ends."

Shelton, Mindel & Associates design, "Ad Infinitum," named by using the Latin phrase which means ‘to infinity,' brings together the cultures from around the world that are celebrated by Barneys New York. Decoupage unites the designs, while the architecture of the space exudes feelings of the things beyond: ‘A Stairway to Heaven.'

Hiroshi Teshigahara's 1964 film, "The Woman in the Dunes," inspired Noriega-Ortiz to create "Suna No Onna," which translates to "Sand Woman." The design combines furniture and ever-shifting sand to capture the beauty of the film. Lighting and feather works by ABYU Lighting are also incorporated into the installation.

"It is very exciting to work with talented artists who bring their fresh and personal visions to the windows," said Dennis Freedman, Creative Director of Barneys New York. "The idea is to showcase a select group of individuals from different artistic disciplines, to blur the boundaries of design, and to create a cohesive work of art that reflects Barneys' unique take on aesthetics."