YOY Thursday 06 Apr 2017

YOY exhibits "LACE" cushion at Milan Design Week 2017.

Japanese design studio YOY presents "LACE"cushion at White Young Innovative at Class Editori Space during Milan Design Week. LACE is a hollow lace cushion created in collaboration with Mitsui Chemicals, one of the leading manufacturers in the chemical industry in Japan. What looks as if structured with handmade lace is actually molded with light resistant elastic polyurethane called STABiOTM. With technical support of Mitsui Chemicals, they challenged to realize the comfort of a normal cushion. As it is a prototype for the moment, they are looking for a partner to make it available in the market.

About YOY

YOY is a Tokyo based design studio composed by Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer. Started in 2011, their design theme is to create a new story between space and objects.