CB2 embraces minimalist simplicity in a new collaboration with designer Ross Cassidy
The collection offers a variety of luxurious, timeless home furnishings and accessories reflecting Cassidy's aesthetic of understated elegance
Chicago, IL. (January 26, 2017) - CB2 today announced a new collaboration with interior designer and TV personality Ross Cassidy. Launching January 26 on CB2.com and February 1 at CB2 stores, the "CB2 x Ross Cassidy" capsule collection brings the understated elegance and minimalist simplicity that have become the hallmarks of Cassidy's aesthetic to a range of home furnishings and accessories.
The collection captures Cassidy's penchant for creating spaces that are clean yet warm, simple yet special, and timeless yet statement-making. In the most luxurious collection from CB2 to-date, each piece was created using materials selected for their durability, sumptuous tactile experience and rich visual character, featuring a variety of key furnishings that are core to every home.
"I'm always looking for the perfect foundational pieces that won't compete for attention in a room. I'm excited to collaborate with CB2 to create just those pieces," said Ross Cassidy. "This collection was inspired by Zen philosophy, and the simplicity, functionality, minimalism and balance associated with it. I believe simplicity is very complex, and each and every detail in anything that is designed should be purposeful and considered. The edge of a tray or the lip of a tabletop can become a moment of discovery if one takes the time to design it properly. I applied this thoughtful approach to the collection."
Cassidy describes the collection as offering "essential pieces that everyone needs when furnishing a home, from a deeply comfortable sofa for lazy days of lounging, to a desk designed to serve as a stylish collector's piece, to an elegant table lamp narrow enough to fit on the shallowest table while maintaining a substantial presence."
"We had the pleasure of initially collaborating with Ross on our APT CB2 program, and have been eager to develop a collection with him ever since," said Ryan Turf, Managing Director, CB2. "It has been fascinating to be a part of Ross' artistic process, going from his original watercolor drawings - the initial step in anything he designs - to the final pieces. Ross' clean, minimalist designs evoke a feeling of modern luxury, which fits perfectly within the CB2 aesthetic."
The CB2 x Ross Cassidy collection features 33 pieces including lighting, accessories, rugs, pillows and furniture. The collection will be available beginning January 26 online at CB2.com, and February 1 at CB2 stores.
Founded in 2000 and headquartered in Chicago, CB2 is a modern home destination from Crate and Barrel, offering innovative designs for apartment, home and office. From furniture to barware and unexpected accessories, CB2 is an eclectic mix of sophistication and fun for the modern home. For more information, visit www.cb2.com.
ABOUT ROSS CASSIDY
Ross Cassidy is a Los Angeles-based, South African-born interior and product designer. He began his career in the arts as a graphic designer and then as an award-winning art director at TBWA, one of the world's preeminent advertising agencies. Ross starred on television's Million Dollar Decorators, a design-themed unscripted docu-series created for the Bravo Network, which focused on the lives of a handful of LA's most sought-after decorators. The show aired around the world and developed a cult global fan base. Ross has become one of Hollywood's go-to designers attracting supermodel Amber Valletta, actors like Alex Pettyfer, and visionaries like the pop icon Sia. His firm works on residential and commercial projects across America, as well as internationally. Ross is also a digital influencer with an unprecedented following of more than four million followers on Pinterest.