To celebrate the launch of Lee Broom’s first collection of vases, for one week only during London Design Festival, his flagship store became ‘The Flower Shop’. Available exclusively at the store, the ‘Podium’ vases took centre stage in an immersive floral display throughout the store which was completely re-designed for the event.
Following the success of his recent award winning Milan show ‘The Department Store’, Lee Broom also presented his new 25 piece collection for the first time in London. Furniture, lighting and accessories were presented in glass display cases and on marble plinths surrounded by a sweeping display of fresh flowers inspired by Broom’s collections.
“With every London Design Festival we like to transform our space into something new and 2015 will be no exception. With brand new products, a profusion of flowers and edible floral treats, it is sure to be a complete sensory experience.” Lee Broom
The Podium vases play with the sculptural quality of balance and asymmetric silhouettes. Combining heavy weight marble with transparent glass, the collection continues Broom’s fascination with opposing materials brought together to create playful yet elegant pieces. The three glass vessel shapes are interchangeable between either the round white or black square marble base and can be selected in the desired combination. Podium is only available for purchase exclusively at Lee Broom’s flagship store or online at leebroom.com.
Photo Credit: Arthur Woodcroft