Leading global plastic manufacturer Curver, part of the Keter Group, in collaboration with London-based multi-disciplinary design studio and trend forecasters FranklinTill Studio announced their inaugural presentation of the new and innovative KNIT by Curver collection at designjunction.
Unveiled in summer 2015, the KNIT by Curver collection features elements of creativity and design to the everyday, functional qualities of plastic. The collection is an innovative, contemporary interpretation of knitting that, via the use of a new method of deep texture injection, applies a 3D knitted look to traditional knitting patterns.
KNIT by Curver was exhibited in a design-led and colour-inspired 5-storey staircase installation and Press Room exhibition at designjunction. The stairwell installation featured items suspended from the ceiling – outdoor/indoor furniture and accessories, including poufs, stools, tables, baskets, and planters- in a playful and colourful interaction of product, background and lighting. The Press Room displayed the main still-life set alongside a number of colourful mini still-life compositions of the products, inspiring visitors with creative ideas.
In designing the two-part installation, design studio FranklinTill took inspiration from the everyday functionality of plastic to create a concept, in which visitors could experience the specially curated collection in a vibrant and colourful environment. The KNIT colour palette is designed to inspire a new sense of confidence amongst consumers encouraging bolder colour choices across interiors and homewares. It enables the creation of a modern home look, whether it be through subtle colour combinations of warm greys and off-whites or using solid flashes of colour in mustard yellow and retro red.
Design Junction - Ruth Ward.
Studio - Ania Wawrzkowicz