Jo Littlefair London, the new luxury furniture and accessories brand created by Jo Littlefair – the co-founder of successful luxury interior design house Goddard Littlefair - is exhibiting at Decorex International for the first time ever this year.
Following a soft launch earlier in the year at Clerkenwell Design Week, Decorex represents a larger-scale showcasing of Jo Littlefair London’s initial 30-strong collection of bespoke furniture, together with a selection of both bespoke and curated accessories, to the British interior design and decoration market place.
Jo Littlefair London was set up in 2015 to create and curate the very best in contemporary classic furniture and accessories for the luxury sector. Selling directly to private clients, interior designers and decorators, the launch range embodies timeless elegance, features exquisite detailing and speaks the rich and sumptuous language of layered luxury.
As co-founder of Goddard Littlefair, Jo brings to her collection the experience of many years of working to exacting demands of high-end clients, having worked on projects all over the world for hotel brands such as Corinthia Hotels International, Four Seasons Hotels & Resorts, Hilton Hotels & Resorts, Starwood Hotels & Resorts and for high-end residential property developers including Berkeley Group Holdings, Qatari Diar and Canary Wharf Group.
Her insider vision informs every level of the company and its products, offering furniture that is fully customisable in terms of size and fabric finishes and which is specifically designed to fill the gaps Jo has identified in the market, as well as designing and sourcing the most exclusive accessories selected to work alongside the new furniture.
‘For me, it’s about pieces that embody luxury and have a certain solidity and presence’, Jo explained, ‘but which are also flexible and which complement other pieces, as well as working in a variety of spaces and at a variety of scales.’