Following the success in 2011 of the Prouvé RAW crossover project between Vitra and G-Star RAW, the partnership has continued with the development of a second limited series: the Prouvé Raw Office Edition. The Dutch fashion label G-Star RAW has found an expression of its identity in Jean Prouvé’s designs – technical objects that embody the principle of structural necessity while simultaneously exuding a poetic aura. As works that have attained the status of classics, they have served as a continual source of inspiration for the creative team at G-Star.
Prouvé’s constructive logic and strict utilisation of honest industrial materials not only corresponds to the product philosophy and brand identity of G-Star but also shows a strong affinity to the architecture of the brand’s new headquarters, built in 2014 by architect Rem Koolhaas. As part of this project, single and double workstations, conference tables, office chairs and several other furniture pieces were issued exclusively for G-Star. In the new Prouvé RAW Office Edition, the designs in this crossover collection now become available to other companies and collectors.
‘My father would have appreciated the new energy that this cooperation brings to his designs. He always wanted things to look fresh and new. It’s wonderful to see how the collaboration between Vitra and G-Star RAW gives a new feeling to the collection, and that individual pieces are returning to the office – the place for which they were originally designed’, says Catherine Prouvé on behalf of the designer’s family.
Several industrial shades of green, leather and fabric upholstery materials, and other details pay tribute to the origins of these furnishings. Made of steel and solid wood, the tables, chairs and cabinets in the Prouvé RAW Office Edition bear witness to a bygone industrial age.
As G-Star RAW’s Design Director Pieter Kool explains: ‘From the beginning, our approach to the collaboration has been to keep as close as possible to the original design. With the first crossover Prouvé RAW being a home collection, there were minimal obstacles in this approach. However, with an office collection, because of regulations and modern needs of an office environment, this was more challenging – how can we integrate into Prouvé’s line of thinking height adjustability, a cable gutter, or a five-legged office chair base? ’The Prouvé RAW Office Edition includes ten different designs, including office chairs, lamps and desks.
Vitra is a furniture company dedicated to developing healthy, intelligent, inspiring and durable solutions for the office, the home and for public spaces. Vitra’s products and concepts are developed in Switzerland by applying a diligent design process that brings together the company’s engineering excellence with the creative genius of leading international designers. It is our goal to create products with a high functional and aesthetic life expectancy. The Vitra Campus architecture, the Vitra Design Museum, workshops, publications, collections and archives are all integral elements of the Vitra Project. They give Vitra the opportunity to gain perspective and depth in all of its creative activities.