Timeless
acrylicize Wednesday 03 Dec 2014

A central London office plays backdrop to the world's first and largest suspended digital timepiece, which displays the time in London, New York and Sydney via 40 LED-driven large-scale letters hung from the atrium's impressive 30m ceiling.

The innovative art installation, entitled Timeless, has been designed and created by award-winning art studio acrylicize for Senator House in St. Paul's, London.

Drawing inspiration from the location's heritage, sitting above Roman ruins, Timeless is an innovative timepiece that hangs in homage to the site's former subterranean Roman baths. Like echoing ancient conversations rising up, 40 letters, in a bespoke typeface based on classic Roman scripture, are suspended from the building's impressive full-height ceiling.

Specially designed software was programmed in order to illuminate each LED-driven number and letter, according to the time of the day, a modern-day sundial for the tech generation.

Alongside the Timeless installation is Timed, also designed by acrylicize and made by acclaimed lighting designer Ben Rousseau. This accompaniment stands as the focal point of the reception area and portrays the corresponding minute and second hand to Timeless's suspended hour hand; the final piece to complete the clock.

The installation uses the infinity mirror technique to create a second and minute counter, with a name that recalls the legacy that the Romans left behind, handing down techniques and traditions that we continue to maintain to this modern day.

These two connected installations transform the whole building into one giant timepiece. From the reception through to the atrium, reaching up to the apex of the site over eight storeys high, the installation vies for status as one of the largest clocks in the capital.

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