LIFX Monday 17 Jun 2013

LIFX is the light bulb, reinvented.

Lighting can influence mood by the use of different colours and different intensities. A large limitation of current lighting solutions is that most are static rather than dynamic.

LIFX is a smart bulb allows unprecedented control of your lights. It is a WiFi enabled, multi-colour, energy efficient LED light bulb that you control with your iPhone or Android smartphone. To allow this each LIFX bulb has a specialised computer chip inside the bulb casing.

LIFX allows users to create colours and programs to influence mood. It allows users to create environments to match their décor. It is capable of up to 16,000,000 colours.

LIFX also simulates sunrise and sunset, visualises music and flashes for notifications.

The LIFX app allows users to switch on and off and adjust brightness of their bulbs from anywhere the smartphone has a WiFi or cellular connection. Users can control individual bulbs, rooms, or the entire house with the app.

The product debuted on crowd funding site Kickstarter in September 2012 with project funders pledging a total of $1.3m in six days. Pre-orders for the second batch of LIFX bulbs began in March 23 2013 and have reached $1m as of June 2013. These customers have demonstrated the commercial potential of the product. A single LIFX bulb costs $79 USD.

Light bulbs consume approximately 20% of electricity in homes around the world. LED lighting is the future of home and commercial lighting and has reached a price point and level of consistency where they're now the best alternative to incandescent bulbs for energy efficiency. LIFX uses 80% less energy than a traditional incandescent light bulb and is rated for 40,000 hours of use (a lifetime of approximately 25 years).

LIFX is lighting for the smart home. Lighting that is more efficient, smarter and longer lasting. In the twenty-first century, people need lighting that matches the "smart culture" and eco-aware sensibilities of our day.