A STUDIO Friday 01 Jul 2011

NARA / Series of Furniture including Dining Chair, Barstool, Table, Coat Stand Produced by Fredericia Furniture, Denmark Design by Shin Azumi.

The initial concept for the ‘NARA' series was to create minimal structure while providing a maximum level of comfort. The designer, Shin Azumi wanted to express the sculptural beauty of solid timber and create comfortable furniture from a simple wooden structure. Thus the NARA series pays homage to traditional Scandinavian design such as the reductionist design philosophy of Wegner and Mogensen who were deeply involved with the history of the manufacturer, Fredericia, while at the same time creating a completely new aesthetic language of its own.

NARA chair & NARA barstool When designing the NARA chair and the barstool, the top edge and vertical supports of the backrest besides the spine are defined as the most important structure to get the best level of comfort and to create maximum support. All superfluous material from the backrest was then removed. The "horns" of the backrest, inspired by the sacred deer that roam in Nara, Japan, provide the perfect place to hang a jacket, bag etc.

The series comes in options of oak, natural ash, black painted ash and are finished in either unupholstered or fabric or leather upholstered seats.

NARA Coat Stand The NARA coat stand is designed to expresses the natural beauty and richness of solid timber, while also containing an ecological element.

During the manufacture of other furniture large amounts of waste are produced. Many small but good quality pieces of timber are often discarded. This design takes those usually wasted pieces and uses them in a maximised way, creating a beautiful and elegant coat stand with minimal material wastage. Aesthetically the ‘NARA' coat stand resembles a tree like structure, where each branch provides a place to hang an item of clothing.

NARA Table Simple detailing and an elegant aesthetic mean that the NARA table can be subtly used in combination with the NARA chair, but the table will also sit comfortably in any environment and alongside any dining chair without being too overpowering. The corners of the table have been cut off to soften what would usually be sharp edges. To create a more spacious and inviting feeling between the table legs, their internal faces are angled at 45 degrees.

designer biog


a studio is a London based design company established by the Japanese designer Shin Azumi. His activity covers product, furniture and space design. He works with a variety of clients on consumer products, furniture, lighting, electronics, audio equipment and space design for shops, restaurants, exhibitions, etc