Lladro Wednesday 22 Jun 2011

The Fantasy collection, designed by Jaime Hayon for Lladró, features a series of original pieces based on fantasy, illusion and innovation.

These concepts, core values of the philosophy of the porcelain brand from Valencia, are now combined with the personal style of the Spanish designer Jaime Hayon and his original conception of artistic creation.

The studied combination of Lladró's usual themes and the magic of the unexpected that Hayon is known for, make these pieces truly original objects that, over and above their decorative potential, awaken a sense of fantasy in the beholder. As the artist himself claimed, "it is a positive cross-pollination of my world and that of Lladró". For this reason, both parties have spoken of a "perfect fusion" between the maximum expression of what can be achieved in porcelain and the touches of fantasy coming from Hayon's own personal world.

The shared drive to innovate has encouraged Lladró and Jaime Hayon to further strengthen a relationship which began back in 2005 and consolidated with his appointment as the brand's artistic adviser. In recent years, Lladró has been exploring new expressive paths that have led it to more cutting-edge and conceptual collections, made in collaboration with internationally prestigious designers like CuldeSac, the studio from Valencia, the German designer Bodo Sperlein and the UK team Committee. Daring ideas that confirm the variety of styles that coexist in harmony in the Lladró catalogue and make this company from Valencia a world leader in art porcelain.