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Google Office Duesseldorf: A seedbed for creative ideas
Wednesday 15 Aug 2012
In communicating Google’s philosophy and flair LEPEL & LEPEL has eschewed a bold style and instead succeeded in capturing the company’s spirit by way of themed spaces. The solution: offices that allow plenty of creative space and nurture new ideas.
Google’s Düsseldorf location makes reference to the entire Rhine/Ruhr region: for example the Rhinelanders’ happy nature, the brewery culture, Düsseldorf as the home of haute couture, steel, art, carnival . . . All the associations have been woven into the unofficial guideline underlying “Men of Steel & Girls of Pleasure”, which was then transformed into the design strategy: The open-space work zones are conceived as workshops. They reflect openness and offer plenty of creative freedom for dreaming up new ideas. Anything goes is the motto, provided it complies with what defines and is essential to the creative hotbed that is Google: “Men of Steel”. The rooms are each dedicated to an individual theme, for example the “Kunsthalle” meeting room, the “Rheinwiese” video conference room or the “Brauhaus” bistro – the color range runs from glamorous to trendy: “Girls of Pleasure”. Opportunities for quick retreats between the think tank and the shared communication and fun zones are provided in the transition areas between: Flying Desks are small alcoves for brainstorming and sharing creative ideas, which link the different areas with one another.
The typical icons that epitomize Google’s corporate culture, namely lava lamps, game zones, disco balls und graffiti, likewise feature in the concept. The design strategy and concept were evolved in close collaboration with the client, who was decisive and open to suggestions; employees’ ideas, wishes and experiences were also channeled into the planning. The above culminated in a myriad of creative ideas that communicated the open design process and spawned extraordinary and innovative solutions.