CROWN METROPOL
Thursday 06 Jan 2011

 

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Australia's newest hotel by Bates Smart

The task of creating Crown's latest $300m, 658 room hotel, Crown Metropol, in Melbourne's prospering Southbank precinct was a challenge welcomed by leading Australian architecture and interior design firm, Bates Smart.

The newest hotel in Australia, Crown Metropol is the fourth Crown hotel
project for Bates Smart. Other major hotel projects include Crown Towers
(1997), Crown Promenade (2003), and Crown Towers, City of Dreams, Macau
(2009).

Distinctive, vibrant and unmistakably modern, the 28-level Crown Metropol hotel features a unique wave-like shape, sleek podium entry, 658 spacious, light-filled guestrooms, a luxurious day spa located on the top floors of the hotel, a sky bar and terrace on Level 28, Gordon Ramsay's maze restaurant and maze grill, extensive meeting facilities and dedicated Business Centre, and a world-class training and recruitment facility.

Bates Smart's Director of Interior Design, Jeffrey Copolov and Director of
Architectural Design, Kristen Whittle headed the architecture and interior
design for Crown Metropol. They confirm that it took a team of 48
architects and interior designers 36 months to design and deliver the new
hotel, drawing on their company's unique ability to design it from the
outside in. Bates Smart managed all aspects of the design process from start to finish; from master planning and urban design through all architecture and interior design, right down to the final placement of the last accessory.

While similar in its DNA to sister properties Crown Towers and Crown
Promenade, Crown Metropol's brief was to impart a more youthful and dynamic form.

Copolov says, "Not only did it need to fulfil a particular aesthetic brief,
it had to meet Crown's exacting standards for technical performance and
functionality for both front and back of house.

"We wanted the hotel's design to challenge tradition and add a sense of fun with unorthodox elements, dark, dramatic shapes and earthy, grounded silhouettes inspired by nature.

"From the stylish guestrooms, studios and lofts to the more dramatic public areas and day spa, natural materials in neutral colour tones provide warmth and texture while vibrant shots of colour, inserted via contemporary carpets, specially commissioned artworks by Australian and international artists, accessories and upholsteries, create drama and excitement," says
Copolov.

The sinuous ‘S' form of Crown Metropol's hotel tower and its activated
podium creates a striking and highly memorable gateway into Melbourne.

Whittle says, "Inspired by liquid mercury, the tower's soft lines are
enhanced by a shimmering reflective skin. The thin blades or ‘fins' on the
façade appear and disappear as you move around the building, enhancing the
apparent reflections and notions of daylight.

"The sensual, fluid form of the building seamlessly flows through to the
refined interiors of the hotel," says Whittle.

The result is a refined, world-class hotel that showcases Melbourne from a
new, contemporary angle and enables the city to be watched in silent motion.

Bates Smart

www.batessmart.com.au