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CK fly the flag for good design
Wednesday 26 May 2010
Along the left hand wall, running over the stairwell, is the product gallery. The cowl panelling used in this area has been inspired by textile inspection cabinets and provides a canvas for Levi to create seasonal and promotional product stories.
Down the contemporary glass staircase to the basement is the ‘Inspection Room’ where key fits and finishes are displayed on tailor’s forms and in illuminated cabinets. Levi’s UK’s General Manager said: “With this store Levi's is aiming to offer its customers the ultimate brand experience. It is visually captivating whilst providing expert knowledge, product offering and storytelling. CK has created a place where craftsmanship and authenticity deliver the most genuine experience of the brand in Europe.”