747 3rd Avenue
Monday 18 Mar 2013


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No matter if you’re designing a home or office space, everyone wants that first impression to have a ‘wow’ factor; after all as the saying goes, “you never have a second chance to make a first impression.”  When referring to an office space, an entrance and lobby can be a direct reflection of your particular business, thus directly affecting its success. It is very important to keep up with the market, the level of design others are doing, and to have it done correctly. 

This space was originally built by The William Kaufman Organization in 1972 by renowned architect Emery Roth & Sons. This initial lobby received several awards and recognitions for its innovative design. The architects renovating this space must be sympathetic to the existing space for its unique character and transform it into something spectacular. The lobby was in dire need of an update, but it was important not to lose the uniqueness and individuality of the original design. In-keeping with the initial design the architects MOJO STUMER + ASSOCIATES maintained some of the avant-garde features while adding a corporate and contemporary style.

One of the major design challenges was working with the existing HVAC ducts located in the ceiling and behind the reception desk as the client insisted they remain. MOJO STUMER + ASSOCIATES had to develop innovative ways of using modern materials to successfully work around them and conceal them to some degree. MOJO STUMER + ASSOCIATES designed a decorative soffit with wood cabinetry and linear brushed aluminium fins to centralize the lighting and screen the existing HVAC ducts. A unique stretched fabric ceiling membrane was introduced to highlight the directionality of the elevator corridors and help define circulation. New A/V equipment was also integrated to accommodate the client’s needs and closely studied a new lighting scheme to provide a welcoming environment. 

The elegance of the design continues with its interior finishes, including black granite marble and crystallized white glass polished stone at the lobby. The entrance features a stainless steel screen wall, aluminium wall panels, metal mesh ceiling panels, and crystallized glass slab. The delicate balance of materials and unique design brings us to an exceptional end result, which exceeded our client’s needs and makes for an extraordinary extension of the New York City street.




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