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PARFUM & BEAUTE, THAILAND
Tuesday 08 Nov 2011
World-class architecture and interior design firm dwp designed and built the new offices of Parfums & Beauté, the largest retailer of designer fragrances and beauty products in Thailand.
Relocating 70 staff at the enviable 900sqm top floor of Athenée Tower, Bangkok, the space had to cater to high-end clientele and be a blank canvas, to best feature every top quality brand name retailed.
Luxury, sophistication and flexibility were key, as changing feature brands were not to clash with the interiors, which had to be easily convertible. The client spaces, such as the reception, boardroom and training rooms, had to allow for multiple usage too, including product launches, inviting high profile guests and hosting press. Planning and design layout had to be, at once, precise, polished and adaptable.
The desired effect was achieved by creating a luxurious palette of high gloss white, in stone and tile, set against rich chocolate brown ceilings and dark wood veneers. A reception desk in white stone, encased in a lighted glass box, offers a hotel concierge like feel. Adding classic Barcelona chairs in white further heightened the simple, yet elegant, look. Exacting attention to detail saw a stunning array of retail displays, as seemingly simple glass boxes that naturally extrude from the wall. Yet, on closer inspection, the backlit glass boxes had white magnetic walls for flexibility. This thoughtful detail permits replacing magnetic logos for the multiple, frequently changing visual merchandising of key featured brands.