Light art in a corporate setting
Tuesday 08 Feb 2011

 

Working with Jump Studios, a London-based architecture and interior design practice, acrylicize reimagined the ‘visitor experience’ at marketing and communications agency The Engine Group’s West End HQ. The brief was to revive an existing shelving unit with an installation that visually demonstrated the energy and diversity of the Engine brand; one that would stand out as the centrepiece of their office revamp. Having recently incorporated MHP Communications into the group, more than ten organisations now operate as part of Engine to provide a unified and expert strategy – this was used as a starting point for the creative brief. The resurgence of light art and LED installations informed the project. Given the building’s W1 prime location, on the corner of Great Portland Street and Mortimer Street, and its glass-fronted design, acrylicize and Jump Studios chose to undertake a light-based installation that would impress not only those working inside the building, but also passers-by. The collaborative effort resulted in an ever-changing and hugely impactful colourful display. Using a complex system of LED programming hidden behind the scenes, light shines through over one hundred custom-made blocks of acrylic, making the wall change colour at random throughout the day. Almost as impressive as the result, is the making-of video (http://www.acrylicize.com/blog_article/the-light-wall/64). Using stop-motion video, the montage shows in a few minutes how the installation was built from start to finish over the course of a day, plus it features an awesome soundtrack courtesy of The Chemical Brothers (‘Brothers Gonna Work It Out’).

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