The Wood Space by Havwoods
Saturday 15 Jun 2013


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Havwoods is the market leader in wooden flooring. They commissioned Household to create a central London showroom, the brands first in the capital. Our brief was to create a ‘wow-factor' environment to help present Havwoods' as a contemporary, relevant and confident supplier to highly design-aware customers from architects and designers to industry clients.

Our approach involved pushing the possibilities of what a flagship showroom could offer. More than a static showroom, we wanted to create an interactive environment that would capture the innovative spirit of the Havwoods' brand. We transformed customer expectations of the showroom experience by branding it ‘The Wood Space,' giving it instant destination appeal and making the pre-booked appointments feel more like an exciting event. Statement features such as the bright ‘timber ribbon' enhance the sense of arrival and then continue to guide visitors through the interior.

Almost all the design uses Havwoods' wood product, showcasing its flexibility and quality. Beyond getting samples out of the drawer we wanted to make the space highly tactile, giving customers the opportunity to get as close to the product as possible, allowing them to see it, touch it and stand on it! One of the biggest challenges was to feature every single product (over 400) that appears in Havwoods' Wood Book, a digital and print catalogue, whilst making it easy for visitors to find what they need. We created a bespoke storage system that was hidden within the walls. Each panel is a different wood, once pushed upon it releases seamlessly to reveal the possibilities of that particular finish. This smart solution meant we were able to house 70 samples more than our brief required.

The environment is multi-functional, combining both showcase areas with intimate spaces to place orders that can be flexibly transformed to suit the end user. A series of interior stages and platforms with drop-in panels ensure that the space can be tailored to client specifications before they arrive, giving them a clearer idea of how the product looks in context. This kit also means the space can be used to host design related events, not only impressing potential clients but ensuring the space gets talked about.