Wednesday 31 Aug 2011


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"LA GALERIE DU VIN" is a new interpretation of a wine cellar.

The spatial layout and staging reflect the company's values and traditions and let the wine bottles speak for themselves. The showroom is both a sales as well as a wine tasting and seminar venue and aims to appeal to urban passers-by as well as to regular customers, who were until then used to picking-up their orders in the depot.

The intent of the interior design is to present an image of a landscape consisting of wine cases in which the high-quality wines are presented together with their cases. Some 1,500 unbranded wine cases from the Bordeaux region cover the entire room up to the ceiling, creating a cave-like environment. The wooden cases are simultaneously an architectural element and a part of the furniture. Arranged in a grid pattern they serve as a platform for about 570 wines, books, seating areas and illuminated table display cabinets.

The mostly French wines are spatially divided into various geographical regions and groupings, which conceal specific histories, cultures and landscapes. The reception counter is located in the middle of the room – it is equipped for wine consultation and with its violet and ruby colours provides quite a contrast to the wood of the wine cases.

Across from the sales venue’s showroom is a conference room with a small kitchen. This section is used as the wine store's reception room for tasting and seminars for up to 15 people. The spatial layout continues here and allows the cave-like wine-case landscape to slowly taper off.