MANDARINA DUCK FLAGSHIP STORE, LONDON
Monday 15 Aug 2011
WanderDuck is the house of the traveller, the house of Gulliver and probably the most legendary British traveller.
Gulliver with his fully bright yellow posture stands tall (7 meters) in the store and connects with his presence (and a build-in audio system) the two floors of the building. Around him clothing and bags are presented on glass tables and shelves and on 40 subtle breathing mannequins, who present the MD clothing and bags in a lively beautiful way.
Like the whole store they communicate that the building is alive. A large chromed two floor high wall is also breathing and changing its surface from convex to concave in a constant fluid rhythm. The store's front window will present the Wanders one word-weekly-magazine. Outside there is a constant
stream of air-bubbles floating around the building and small foam heap visualising the living identity of the whole building.