SWAROVSKI SHOWROOM, LONDON
Monday 25 Jul 2011
London showroom & headquaters for Swarovski UK
In 2008 Swarovski approached James Langford Architects to design their new UK headquarters and showroom in London. The brief required new open plan workstations and separate directors offices for the 65 members of staff, along with display areas, meeting rooms, showrooms and a chandelier workshop.
The space is set out over 2 floors of an existing building and creates 7,500 square meters total floor area. The concept behind the overall design was to provide a vibrant office and showroom space which integrated the Swarovski products throughout, allowing both the users and visitors to enjoy the interior. James Langford worked closely with Nadja Swarovski, the Vice President of the Swarovski Crystal Business, to design the new headquarters, with each area carefully considered to provide different functions and opportunities for display.
The cool white interior is balanced with warm natural stone in the common areas, with colourful carpets and illuminated chandeliers in the showroom and meeting areas. The existing ceilings were raised as far as possible and glass walls and panels have been carefully used to allow natural light to penetrate the space. Energy efficient lighting is used throughout and automatically dims according to the amount of natural light coming in from outside.
In addition to new meeting rooms, workshop and office space, the design also provides display space for over 45 illuminated Swarovski crystal chandeliers including a full height ceiling-to-floor ‘Cascade' chandelier in the reception area, weighing just under half a tonne. Bespoke joinery houses the various products and accessories, with select items illuminated in upholstered displays utilising Swarovski fibre optic lighting.
In 2010 the final phase of works were completed to accommodate two further Swarovski divisions on the third floor, with new glazed screens and workstations maintaining the design aesthetic. The headquarters are now fully operational and provide a wonderful space to work as well as showcase the clients ever changing crystal products.