Wednesday 29 Sep 2010
After opening showrooms in Antwerp and Milan earlier in the year the Moooi crew have now sailed to the UK, one of the company's leading markets, a timely arrival to coincide with the capital's celebrations for the London Design Festival.
The event represents the realisation of the company's dream. ‘London breaches history with English habits. It's a liberal city that offers the best of the world in each department: culture, architecture, museums, restaurants and last but not least, people!' Casper Vissers, Moooi CEO
The World of Moooi is revealed to London under the creative direction of designer and Cofounder Marcel Wanders. The new canal side residence is located at The Dock's distinguished ‘The White Building', a Grade II listed stucco house dating back to the late 1900s, (and most recently home to the Virgin Group HQ).
Joining Moooi in the 250m2 ground floor space, is Dutch resin flooring specialist SENSO, who are marking this event with the international debut of ‘Impressions', a unique range of flooring designed by Marcel Wanders, with a print true to the style of Wanders' ‘new classics',
giving the spectator a playful three-dimensional illusion.
With 75% of the Moooi's UK turnover generated within the contract market, both Moooi and Senso share a like-minded approach to creative and innovative business. Through their combined energy and vision the London showroom is set to become a user-friendly
environment for the nation's architectural and design industry, part of The Dock's design hub-alongside Tom Dixon's showroom.
‘Moooi is just in the beginning stages in London, to grow further we need the visibility of the product that will allow the team to work more closely with our existing and potential clients'. Casper Vissers, Moooi CEO.
The permanent showroom will house Moooi's design icons in coexistence with the new products launched at the Salone del Mobile 2010 in Milan. The introduction's include the new Monster chair by Marcel Wanders, the tenderness and grace of Nika Zupanc's 5 O' Clock table
& chairs and the exotic elegance of the Emperor lamp by Chinese designers Neri & Hu - all seen for the first time in the UK. Amongst the iconic products on display will be the extraordinary Smoke collection by Maarten Baas, the inventive Brave New World lamp by young
talents British duo Fresh West, Skai table tops as an addition to Marcel Wanders' successful Container Table collection and the soft glow of Raimond Puts' LED lamp, last year's star.
Almost 1000m2 of Senso's seamless Castfloor will be installed throughout the White Building and The Dock, demonstrating the range of colours and the beautiful finish created with its use in retail, showroom, restaurant and office spaces. The co-operation between both
brands, Moooi and Senso, couldn't be cleverer.