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The Bourbon Room, Las Vegas, USA
Friday 21 Dec 2012
A New Venue for the Venetian Resort. Using creative materials and elements to design a throw-back to the 1980s. The Bourbon Room, a new bar and nightclub venue at the Venetian Hotel in Las Vegas, is inspired by the legendary Sunset Strip nightclub that serves as a setting for the hit musical Rock of Ages.
The down-to-earth thematic approach matches the vibe of the show while still overcoming the challenge of achieving an environment that evokes the 1980s-era theme without being a carbon copy of the sets. The resulting interior is a backstage-meets-back-alley concept that is evocative of the show, but stands on its own. The space is crafted to subtly transition from the Venetian’s classic Italian style to a rough and exciting lounge area.
Once inside, a distinct mood is established with dramatic lighting, lounge seating, and a rugged leather-jacket décor. Our firm designed and created all of the furniture, including guitar-pick-shaped tables and chairs made of faux leather and metal studs, to reinforce the interior concept and recall the fashion of the era. Clad with uneven corrugated metal panels backlit with color-changing lights and surrounded with flat-screen displays, theatrical lighting, and stage trusses, The Bourbon Room is resplendent with 1980s imagery.
Live dance performers and a VJ (Video Jockey—an idea hatched at the dawn of the MTV era) are featured on elevated stages where they help bring the venue to life. Converted from the sophisticated elegance of La Scena Lounge, the renovation to create The Bourbon Room has radically opened and energized the space. By more than doubling the seating capacity while still maintaining the popular bar location and slot machines, The Bourbon Room has transformed the casino’s entertainment offerings and drastically increased the venue’s revenue.
The result is a uniquely contemporary new attraction for the resort that takes full advantage of the original space and uses innovative materials and finishes to augment its thematic style.