Friday 07 Jun 2013
The front of the Burma boutique in Rue de la Paix is decked out in black and glass. The exterior and interior spaces attract and interact via a façade that takes its inspiration from the portrait gallery. The jewellery in the shop window is exhibited in hanging elliptical display cases that almost seem to float in the air; the back of the cases is reminiscent of a hand-held mirror. This display provides a bold and unusual introduction to the store.
The interior is designed like a large-scale jewellery case, as the diffuse light cast by an enormous chain-mail chandelier shimmers over the surfaces, sparking a multitude of reflections. The agency designed virtually all the tables with moving mirrors and other furniture. Everything is made to measure, with the greatest attention paid to ensuring that this new attire fits the boutique like a glove.
The atmosphere is muffled, the seats are comfortable and the interior styling assured. This all combines to form a refined interplay of straight lines and ellipses that creates a fascinating and magnetic environment.
Atelier Du Pont