Friday 24 May 2013
The concept for The Clubhouse arose from the personal experience of its founder, Adam Blaskey, who spent the best part of a decade working as a property developer and entrepreneur and regularly hosting meetings in upmarket cafés and hotel lobbies. He identified a gap in the market for a members’ club-style office, designed for executives and entrepreneurs seeking a stylish and professional alternative for working and holding meetings.
The brief was to take the co-working office market to a new level of sophistication: combining the relaxed luxury feel of a boutique hotel with the high-tech desking and ancillary facilities of a state-of-the-art workspace.
Mayfair was an ideal prime and central location for the flagship venue. The space (formerly a tired and bland office) was completely refurbished to cover 8,000 sq ft over two floors: 5,000 sq ft at first floor level and 3,000 sq ft on the second, with the space is divided into zoned areas to cover all usage needs, from desk work and lounges to private or open meeting spaces with different feels and for different numbers of people, as well as spaces for events or corporate hire and a presentation room for seminars or product launches.
Adam Blaskey, Founder and CEO of The Clubhouse, added: ‘We very much enjoyed working with SHH. Their fantastic attention to detail and help in the selection of finishes, furniture and lighting has been instrumental in The Clubhouse being able to offer a premium offering, which was key from the outset.’
Within a month of launch The Clubhouse had 120 members and great reviews in the media:
‘If, like us here at the Wired offices, you struggle to find good venues in London to hold business meetings and are bored of using coffee shops and hotel lobbies, then let us introduce you to The Clubhouse.’ (Wired Magazine)
‘London is the launch pad for this smart new take on the business club, but, come 2013, expansion to other parts of town – and other cities – is, unsurprisingly, on the cards. Sounds like a winning hand.’ (Financial Times)