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TELUS STORE, CANADA
Friday 15 Jun 2012
Figure3 views space as a strategic asset for its clients, including Telus, a leading telecommunications company in Canada with over $10 billion in annual revenue and a network of branded retail stores across the country.
Figure3 developed the recently opened Next Generation Telus store format where every customer and staff touchpoint has been choreographed to create an unrivaled shopping journey, one that encourages playful interaction with the latest products and technologies.
"We developed the Next Generation TELUS store format to go far beyond a functional, enticing physical space that incorporates the latest interactive technology," says Jennifer Young, Experience Strategist at figure3. "These stores represent a new approach to retail - the completely designed experience."
The new TELUS retail format was developed after more than 18 months of hands-on - including undercover - research to fully understand and analyze every element of the product and service experience. The result is a spatial experience that truly sets TELUS apart in the highly competitive and commoditized telecom sector.
"Every element of the design is geared to creating a shopping adventure," say's figure3's Young. "It's a seamless flow -- from the moment you enter the store through the experiential portal all the way to the purchase transaction."
Figure3 has gained its reputation for design excellence backed by a team of passionate design thinkers who individually and collectively contribute to the amazing success story that is figure3. Figure3 works with leaders of Canada's most highly-regarded brands including TELUS, Coca-Cola, IBM Canada, Canada Goose and Simons. The firms' steady growth has been fueled by increasingly complex real estate challenges as Canadian and international clients look to figure3 for evidence-based spatial solutions to address their business challenges.