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CAÑAMIEL CONCEPT STORE, MEXICO
Tuesday 27 Sep 2011
A shopping experience with ecological awareness
Cañamiel is the most recent concept store design in the shopping district of Santa Fe, Mexico. Fully designed by Gustavo Carmona and Lisa Beltrán from Materia Arquitectonica, this 200 sq m store stands out as a reference within the fashion scene in Mexico City for its fresh but yet sophisticated proposal.
The designers set out to create different atmospheres supported on the specific design of the furniture, finishes and lighting, allowing for diversity in the way the clothes may be displayed thus providing constant change in how the space is perceived.
The objective was to have a dynamic shopping experience for the customers and to highlight through the design features the values and character of the Latin-based collection of clothes and accessories. The store has a recognizable sense of freedom, warmth and connection with the natural elements through the use of textures, solid colors and indirect lighting that generates a canvas of contrast that brings out each garment of the collection. The invention of every piece of furniture, designed from the brand logo, gives a feeling of movement and a pattern of continuous change, making the store a dynamic organism.
The materials used in the store reflect the ecological awareness of the project such as: Chroma panels, made from the combination of eco-resin sheets; card board tubes, produced by several layers of compressed recycled paper; plywood edges, which reduce the consumption of wood; and LED lighting technology, that reduces the power consumption up to 60%.
Carmona and Beltran came up to constructing a versatile space with the stamp of creativity of Materia Arquitectonica for Cañamiel in an atmosphere that reflects the brand's diversity, its genuine Latin attitude and its contemporary will.