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Friday 22 Jul 2011
The architectural focal point for this store is the entry portal.
Finished in reclaimed vertical wood planks, blackened steel, and concrete, the volume of the portal stands as an isolated box framed by glazing. As one moves through this box, the interior planes of the portal slope inward towards a single point, creating an experience of a forced perspective.
Upon entering the interior, these planes pivot outward opening wide to a framed view of the store's internal world. At select moments the thickened walls of the entry portal are carved out both within the exterior and interior space of the volume. These carved apertures are small moments where merchandise is featured and views of the interior are captured. In the evening hours, a glow of light surrounding the perimeter of the entry portal exaggerates its quality of floating isolation.