Thursday 28 Oct 2010
Old glamour meets modern world technology
The brief set out by Net-A-Porter was split into two. The practical aspect of the brief was concerning the company's fast expansion which dealt with the projected staff count, leading in to working adjacencies, circulation and functionality. The other less tangible part of the brief was about creating a physical environment for a company that already had a strong virtual presence on the internet, an environment that would stand as the 3D embodiment of the brand.
Challenges for the design team included the time pressures of designing for an exponentially growing company and working within the limitations of a monochrome interior during a constantly evolving brief.
‘The space itself was like a huge airplane hangar with a 10 metre ceiling height and this gave us the 'non-standard' blank canvas we required to create the 'progressive work environment'.
The outcome results in smooth vaulted fabric ceilings, bespoke contemporary lighting rafts, elegant Murano glass chandeliers, oversized panelled doors, sculpted bespoke furniture and a mixture of matt and high gloss finishes that scoop out dimension.
The design is topped off with furnishings which include blinds which automatically close to avoid glare of the sun on screens, Frezza desks and meeting tables , a coordinated mix of Deltalight, Flos, George Nelson (SCP) & Artemede ceiling lights and big black armchairs called 'Glamour boys'. All other furniture has been designed by Studiofibre.