Monday 06 Jan 2014
With the goal of reinventing the "coffee shop" in Central America, McDonald´s and Solis Colomer Arquitectos have explored new ideas in order to create a coffee shop that has a unique identity, that tells a specific story, even though is part of a restaurant chain. The answer was to relate each of the new McCafé stores with the context in which they are located, giving users a place that they could identify as their own, and acting as local culture reference to the world.
This particular McCafé project is placed in Cobán, north of Guatemala, which means "place in the clouds", and is known for having an important natural wealth of mountains and a variety of species of flora and fauna contained within the rain forests of the region. It is also the home of the "Quetzal" bird and a special species of orchid called a "Monja Blanca" one very special kind of orchid. Each of these are symbols of Guatemala and therefore reflected in the design.
"We wanted the user to experience little anecdotes of the natural life in Cobán, through the environments that are generated within the store. Small niches referencing caves, OSB paneling referencing the rustic and natural presence of wood, oval screens distributed in different heights relating to the light and open protection that foliage does in a forest. These are some of the resources used for the new McCafé, which transports its users to the nature paradise of Cobán" said Solis Colomer Arquitectos.
The designers believed that that in addition to creating a poetic space inspired by the natural surroundings, the café should also be fun and relaxed, so they integrated elements that are less serious, that are more about daily domestic life. They chose kitsch elements, endowing the space with amusing anecdotes that users can read and identify as their own, thus strengthening the bond of users with the store. Small acrylic bird figures, handcrafted lamps and an eclectic array of birdhouses are the elements that were chosen to complement the natural space of McCafe Cobán.
The new McCafé Cobán transports its users from urban life to the rainforest of Cobán, creating an environment where the user can relax and enjoy the different products in the store.
SOLIS COLOMER Y ASOCIADOS