COS POP-UP STORE
Wednesday 07 Aug 2013
The COS pop-up store, designed by Chmara.Rosinke, was based on the idea of objects being used as an interactive user experience. Researching hospitality spaces across Europe, the designers discussed the idea of self-responsibility within an urban space and the ways we respond and interact in a public space. The designers were asked by COS to design their pop-up store based on the success of the mobile Mobile Hospitality project and the synergy with Chmara.Rosinke’s design and the COS aesthetic philosophy.
In keeping with the minimal Scandinavian COS brand, the conceptual designers focussed on the aesthetic purity and functionality of the store to fit with the COS brand. Reworking their previous hospitality pop-up space into the retail and fashion brief led to the designers using the project as an interactive display. Features such as drawers holding a single shirt are there to be discovered by the customer, as the designers explain, “This is more to frame fashion than build a real shop.”
Bigger storage drawers are implemented where different sizes of the clothes and shoes have space and other elements that mean the pop-up is used as a small fashion store. As the pop-up store is moveable – outside as well as inside – the store needed to work with or without walls and in different context. It was important the objects could standalone whilst also having functional, formal and decorative elements implemented: objects creating an interior on their own.
In contrast to mobile hospitality that has many bright colourful accents and curious gadgets to attract passers-by, the COS pop up store has a reduced colour palette with subtle grey wheels, natural cords and a whitening finish of the pine wood. The surface finish is a linseed and orange oil with whitewash pigment to avoid the wood yellowing in the sun.
Chmara.Rosinke describes this understated palette: “On purpose we design with a small palette, meaning our studio forces a clean and understandable outcome. Clarity is very important to design furniture or objects that provide an easy aesthetic understanding.”
The pop-up store consists of the main presentation module and display table with four stools designed with two different kinds of wood profiles (40x40mm and 95x18mm). The only accents that stand out are the round wheels, the round mirror and the three round pots.