Friday 14 Jun 2013
Svenskt Tenn was founded in 1924 by Estrid Ericson. Together with well-known Austrian architect Josef Frank, Svenskt Tenn quickly gained recognition as an established brand of quality, timeless design and excellence. The cooperation between Estrid Ericson and Josef Frank remained not only lifelong but also one of Swedish design history’s most interesting partnerships.
Josef Frank’s vision of humane, soft modernism and Estrid Ericsson’s artistry are the foundations of Svenskt Tenn’s interior design philosophy. Together, the duo created a highly personal style with a combination of Viennese elegance and Swedish functionalism. Frank designed furniture and textiles and Ericson had an eye for detail and presentation. They called it “Accidentism” or “The Happy Chances Philosophy.”
Their work still remains as the foundation of the assortment. A part of their designs, twenty percent of the assortment, involves collaborations with prominent designers such as Michael Anastassiades, Inga Sempe and Eric Ericson among many others. The line also consists of beautiful handicraft from different parts of the world.
Svenskt Tenn was run by Estrid Ericson until 1975 when she, at the age of 81, sold the company to The Kjell and Marta Beijer foundation. The foundation still remains the ownership today.
Born in Cyprus in 1967, designer Michael Anastassiades has rapidly become a major figure on the international design scene. He launched his studio in 1994. Ten years later Anastassiades established his company, introducing his signature collection of lighting, furniture, jewellery and tabletop objects. His philosophy is to produce exceptionally designed objects of permanent value. He is a graduate of both Imperial College and the Royal College of Art. His works is featured in permanent collections at the Museum of Modern Art in New York, the Victoria and Albert Museum in London as well the MAK in Vienna.
Anastassiades was invited to do an exhibition and a series of products in February 2013 exclusively for Svenskt Tenn. As homage to Josef Frank, Anastassiades created a series of furniture where he plays with the concept of sincerity, through a reinterpretation of selected objects that Frank designed over the years, for Svenskt Tenn. Through a change in material, form or functionality, the pieces acquire a new identity, suggesting alternative stories over Frank´s original vision.
The exhibition ‘’To Be Perfectly Frank,’’ invited the viewers on a journey where they were presented with reinterpretations of famous Josef Frank pieces. Some of these products were produced as limited editions and others are to be included in Svenskt Tenns´s permanent collection.