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Permafrost was established in 2000 by four classmates at the Oslo School of Architecture and Design. More than a decade of conceptual and inventive design has seen them develop everything from product design, furniture and interiors to graphic design and packaging. They have exhibited all over the world and have won numerous awards including the Norwegian Design Council’s Talent of the Year award twice, and the prestigious Red Dot award. Permafrost believe that innovation relies not on high tech materials or advanced manufacturing techniques, but from looking at a product from a different angle, finding a new perspective.
Their new collection of wooden toys, entitled Archipelago, Shipping and Offshore, are both playful and thought provoking, their bright minimal shapes addressing some serious questions about Norway’s national identity and heritage. Contrasting the innocent world of children’s toys with the gargantuan oil and shipping industries, they offer the opportunity to reflect on the origin of Norway’s current wealth along with the environmental impact of harvesting natural resources. The project was an exercise in simplifying and refining the shape and construction of these products, investigating how much could be removed from the objects, while still retaining their distinct personalities.
Four Norwegian industrial designers, all classmates from the Oslo School of Architecture, established Permafrost January 1st 2000. More than a decade of conceptual and inventive design has seen us cover everything from product design, furniture and interiors to graphic design and packaging.