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MINI MODERNS ENVIRONMENTALLY RESPONSIBLE PAINT
Re-claimed, re-sponsible, re-splendent:
Mini Moderns are proud to work with British manufacturers throughout their homewares collections, and their paint is no exception. Their specialist UK based paint manufacturers, have created a method of using reprocessed waste water-based paint to create the first collection of Mini Moderns premium grade matt emulsion which gives high quality coverage and a rich chalky finish.
All products in their paint range contain up to 90% recycled content, made up from waste water-based paint from various UK wide local authorities, which are re-used, diverting it from landfill or incineration. The paint is sorted by colour and then blended by expert colourists to match specific shades from our wallpaper collections without the addition of any extra pigments - everything is made from existing waste paint. The paint is then tested and filtered to ensure quality standards are met. The result is premium grade emulsion with a high opacity. This patented production method means that each 2.5 litre tin of paint can save up to one and a half waste tins from landfill.
One key innovation in the range is the introduction of Mini Moderns Project Pots. At 250ml these pots are at least twice the size of most regular sample pots, so they can be used to test a colour or to complete a project, such as painting a small item of furniture or highlighting an architectural feature.
Mini Moderns Environmentally Responsible Paint is available in 12 shades of matt emulsion created to co-ordinate with our wallpapers and homewares.
Mini Moderns conclude: "Our paint is like magic - taking unwanted paint and mixing it to the shades of our wallpapers. Working with our manufacturer has not only helped us to create a bespoke range of colours, but to help the environment too."
Mini Moderns is a range of interiors products designed and produced by London based design and branding agency, Absolute Zero Degrees. It is a print driven collection including wallpaper, textiles and home accessories for kids (and kidults!) and design conscious families.