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Clothing retailer Zara installs temporary architectural installation in Milan store

Ben van Berkel and his team at UNStudio have created a dramatic architectural installation in clothing retailer Zara’s flagship store in Milan in occasion of the Salone Internazionale del Mobile. Standing at 5m tall with a diameter of 4.85m and total surface area of 130 sq m, the curved aluminium structure is lit from within using LEDs and is echoed in two smaller pieces in the shop’s windows.

The contrast between the store entrance’s classical look – marble flooring, mosaics, gilded ceiling and a grand Murano glass chandelier – and the installation's cutting-edge design in curved aluminium, which offers a subtle play on reflected light and the surrounding environment, hopes to add a new dimension to the experience enjoyed by visitors to the Zara store on Corso Vittorio Emanuele II.

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