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DesignworksUSA wins for design innovation

Fast Company magazine, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the “Most Innovative Companies for 2010.” This recognition appears in the March 2010 issue of Fast Company magazine, which selects the world’s most innovative companies from twenty-four categories including design, advertising & marketing, mobile, biotechnology, energy, film & television, food, media, healthcare, music, and sports.

“Challenging the status quo by creating new brand and product experiences that deliver better solutions for a changing world is what drives innovation at DesignworksUSA,” says Laurenz Schaffer, President of DesignworksUSA.

“DesignworksUSA’s ability to innovate across so many different industries is remarkable,” says Fast Company editor Robert Safian. “With BMW Group as its parent, designing cool cars is a given, but by also shining with everything from consumer electronics and gaming to aviation and medical devices, DesignworksUSA truly sets itself apart.”

Fast Company specifically addresses recent DesignworksUSA projects for their excellence including the HP Officejet 8500; the Saeco Xsmall and Starbucks Sirena coffee and espresso makers; the WHITESTAR Signature surgical platform for Advanced Medical Optics; and the architecturally inspired Thermaltake Level 10 Gaming Station.

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