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TVS change name after 40 years

Thompson, Ventulett, Stainback & Associates, Inc. and its affiliates — known to many over the years as TVS — have announced their firm will now be called tvsdesign after 40 years in practise. Effective as of 28 October 2008, tvsdesign will begin implementing that change in all its faces and facets of business around the world.

“The very essence — the ‘soul’ if you will — of our firm has always been and continues to be design,” says Thomas Ventulett, Chairman Emeritus of tvsdesign. “With that strong heritage of planning, architecture and interior design, as well as the sharpened focus for the next 40 years, we decided to make the all inclusive word ‘design’ an integral part of our global brand. It is with great satisfaction and continued excitement that I watch this firm grow and adapt to a new era of design excellence.” Specializing in architecture, interior design, and planning, tvsdesign has grown to more than 250 people who serve worldwide clients from offices in Atlanta, Chicago, Dubai, and Shanghai. A totally employee-owned firm, the strategic investigation process into their brand heritage and their future direction involved a broad cross-section of tvsdesign personnel. Led by a Core Team representing the firm's long history and wide-ranging capabilities, all the work accomplished on the brand positioning will have an impact on every aspect of the firm’s presence. “We’re not satisfied with just modifying our name or our visual identity. We are firmly committed to making the tvsdesign brand visible and vibrant in everything we do, in every impression we make in the market, in every behavior of tvsdesign people,” says Roger Neuenschwander, President, tvsdesign. “It brings significant clarity to who we are, and we plan to tap its power whenever and wherever possible.” Among the projects for which tvsdesign has received distinction are the New China International Exhibition Center in Beijing, McCormick Place in Chicago, the Vision Tower at Business Bay in Dubai, and the world-renowned Georgia Aquarium in Atlanta. In addition, the firm was named the 2002 American Institute of Architects Firm of the Year, and in 2003 was listed among the Top Ten Most Admired Design Firms.

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