Spen Hill Developments Ltd – a wholly owned subsidiary of Tesco – has appointed EPR Architects to develop a masterplan for the old Shredded Wheat Factory site on
Broadwater Road, in the UK’s Welwyn Garden City.
The scheme, which is in the early stages of development, is set to deliver several hundred
housing units on the 20 acre site alongside cafés and restaurants to complement the existing town centre and other community assets for Welwyn Garden City.
The development will be closely guided by ‘garden city principles’ ensuring that greenery, space and a sense of community feed through all aspects of design. It is also hoped that developing housing in this brownfield location will help the council meet its increased housing targets and reduce pressure on the Green Belt areas surrounding Welwyn Garden City.
EPR were appointed following a design competition held by Spen Hill with some of the
country’s leading architects to develop a residential masterplan for the site.
“Spen Hill is delighted to announce the appointment of EPR to lead this exciting development for Welwyn Garden City. The quality of their entry to the competition and their subsequent design work has been of a very high calibre and we are greatly looking forward to presenting some of the initial designs to the community in the next few months.
“Our masterplan has been developed to embrace the core principles established by Ebenezer Howard, which were originally implemented by Louis de Soissons at Welwyn Garden City,” said Stuart Lowther of EPR Architects.
“Our vision seeks to reinterpret the implementation of these Garden City principles to create an inclusive community within a community, offering a new approach to patterns of living and working that reflect the aspiration of a healthy life style for today,” he added.
A first public exhibition of the proposals is planned for the end of June 2014.