A new design initiative will be launching this week at the Sounding Space Symposium (6-7 June) with the University of the Arts, London (UAL) in partnership with Elena Baturina. BE OPEN is a social and cultural initiative aimed at students and young designers and challenges them to consider creating schemes which address the five senses and reach out to the sixth sense: intuition. BE OPEN will conclude with Sounding Space, a 2-day symposium which provides a stage for ongoing projects which consider the sixth sense from Chelsea College of Art and Design, Central Saint Martins and London College of Communication.
Elena Baturina, Founder of BE OPEN, explains: “BE OPEN is a way to promote and support projects that could eventually be realised and have a positive impact on the future. We are planning a whole series of activities to support young creatives, helping to realise their projects and gathering ideas for innovative start-ups. Our approach is unconventional: we want to promote growth and progress not through engineering or science, but through creativity - and design in particular - which could become a key component to social development and is integral to so many industries.”
The BE OPEN initiative has also launched a unique design education ranking system to compare offerings at various design schools and universities around the world, a trans-disciplinary master’s programme at the world’s top-ranking design institutes and a Young Talent Award with a €24,000 grant for a year so that the winner can expand on their existing knowledge and explore their potential.