A new architecture and interior design practice has been announced, blending the sterling reputation of international interior design leaders Hirsch Bedner Associates (HBA) with established architect Jeffrey M. Williams, AIA who has more than 21 years of experience in the industry.

Williams has encountered a wide range of schemes over the years from urban masterplans to luxury hotels, destination resorts to retail facilities, and will work in partnership with co-CEOs of HBA Ian Carr and Rene Kaerskov and their team of over 1,000 professionals across the globe to make HBA Architecture a success.

Speaking on this new development, Williams enthused: “This is an extremely exciting opportunity. I have worked on projects with Ian Carr for over a decade and we embrace the same values and design philosophies, including the importance of creating a sense of place that respects and embodies the unique cultural heritage of a community and offers a vision of its future.”

The sentiment was echoed by Carr who stated: “We have been working towards HBA Architecture for a decade. We share a common passion and commitment to continually revolutionizing hospitality design, while maintaining a standard of enduring quality on a worldwide scale.”