Global design practice, HOK Sport Venue Event,has announced its new name – Populous. The rebranding follows its successful management buyout in December 2008 from HOK Group.
Rod Sheard, Senior Principal of Populous said:
“What we do best is design buildings that draw people together so Populous is the perfect name to reflect our business. Whether it’s for sports and entertainment or exhibits and conferences, our aim is to create buildings that people love to be in and which can become a point of reference and rejuvenation for their communities.
“The new Yankee Stadium and Citi Field Stadium, both opening this weekend, and the new roof at Wimbledon’s Centre Court, to be showcased for the first time in May, are great examples of the special experiences and sense of community that can be shared in our buildings. With our rebranding we are calling for people from all over the world to come to our website and tell us what they think ‘draws people together’.”
You can visit the Populous website here.