SEARCH IN BRIEF

 
Temporary Tokyo Starbucks invites customers to order coffee through medium of books

A pop-up coffee shop which appeared for three weeks in September offers an inventive take on the concept of take-away coffee. Nendo’s pop-up Starbucks in Toyko was a haven for book enthusiasts, transforming the space into a library where each (empty) book sleeve corresponded to a certain type of coffee.

Customers selected a book which corresponded to their chosen drink and, after reading the informational cover, took it to the cash desk to swap for a coffee. The sleeve was then slipped onto their take-away cup, ensuring that the customer could retain the information.

Nendo explains: “The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favourite books and favourite coffees.”

IN BRIEF
Wednesday 10 October 2012
RIBA to open Chapter in India next year
Thu 18 Dec 2014
Download your copy of the Architects and the Media Report
Thu 18 Dec 2014
Kingspan Insulated Panels announces ZerO Energy Lighting Solution and associated report
Wed 17 Dec 2014
ARCKIT picks up multiple accolades at London Design Awards 2014
Tue 16 Dec 2014
Shortlist announced for 'Olympicopolis' in London
Tue 16 Dec 2014
Moshe Safdie to receive 2015 AIA Gold Medal
Thu 11 Dec 2014
Mayor of London approves Wood Wharf
Thu 11 Dec 2014
LAFD called to massive fire at Geoffrey Palmer's Da Vinci complex in Downtown LA
Wed 10 Dec 2014