International architecture practice Goettsch Partners (GP) today launched their renewed brand identity, solidifying their position in the global market. Originating from Chicago, GP has since opened a second office in Shanghai and today opened their third office in Abu Dhabi. This new base is located in the GP-designed Al Sila Tower (Tower 1) which was completed for Mubadala Development Company.
GP has also released a new logo to support their fresh image, a vibrant red picture of the two letters. James Goettsch, FAIA, President of Goettsch Partners, explains: “The new visuals reflect the firm’s evolution. As the practice grows, we continue to operate as a single firm to create innovative and intelligent forms that solve distinct challenges. Our Abu Dhabi office expands this commitment.”