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New identity for Goettsch Partners

International architecture practice Goettsch Partners (GP) today launched their renewed brand identity, solidifying their position in the global market. Originating from Chicago, GP has since opened a second office in Shanghai and today opened their third office in Abu Dhabi. This new base is located in the GP-designed Al Sila Tower (Tower 1) which was completed for Mubadala Development Company.

GP has also released a new logo to support their fresh image, a vibrant red picture of the two letters. James Goettsch, FAIA, President of Goettsch Partners, explains: “The new visuals reflect the firm’s evolution. As the practice grows, we continue to operate as a single firm to create innovative and intelligent forms that solve distinct challenges. Our Abu Dhabi office expands this commitment.”

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