Alpine, FCC's subsidiary in Central and Eastern Europe, will launch a advertising campaign in its domestic markets (primarily Austria, Germany, Slovakia and Czech Republic) in order to improve market share, said the company's new CEO, Johannes Dotter.

Outside those markets, the new CEO highlighted two specific markets in East Asia: Singapore, where Alpine has prominent references, such as several subway lines, and Hong Kong, where it has opened an office to explore business opportunities in the Chinese market and improve profit margins.

Alpine's newly-appointed CEO highlighted Alpine's main strengths, such as the construction of sustainable infrastructure and sport and event facilities, including the Baku Crystal Hall in Azerbaijan, which hosted the Eurovision Song Contest 2012.

As well as concentrating on its domestic markets and on infrastructure development, Dotter's goals for the next few years include expanding Alpine's energy division, attaining a leaner, more efficient business structure.

At a press conference in Gdansk, Dotter announced that the company has landed contracts worth close to 1 billion euro so far this year, which include the construction of a toll road in Oslo (Norway), worth 170 million euro, and 30 kilometres of railway line in Timi?oara (Romania), in a joint venture with Avzi and Straco, which is worth 175 million euros.

Among the main projects currently under way at Alpine, Dotter cited the Gotthard base tunnel (Switzerland), which will be the world's longest tunnel (57 km), the Whitechapel and Liverpool Street stations, as part of the London Crossrail project, and the Singapore metro.