Italian architecture practice Renzo Piano Building Workshop has been selected by cherished department store Selfridges to develop a feasibility study for the expansion of its Oxford Street premises. The luxury retailer is planning a city block-wide scheme ‘to set Selfridges’ agenda for its next century’.

A statement given to WAN reads: “Selfridges & Co is in early stages of development of a vibrant and ambitious project to extend its flagship site on Oxford Street. Plans incorporate the 1909 landmark building along with adjacent spaces and new architecture within (and above) the urban block. The project is rooted in Selfridges’ ambition to remain great for generations to come, by pushing the boundaries of architecture, design and customer experience.

“Renzo Piano Building Workshop has been appointed by Selfridges & Co to plan feasibility for an extension project of the flagship store on Oxford Street in London. Mr Piano and Selfridges are working together to further define the vision of the project.”