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Alsop Toronto Sales Center, Toronto, Canada

Monday 19 Jun 2006

Cheese hole leading to regeneration

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Alsop Toronto sales center launches major urban renewal project 

A Swiss-cheese-like building designed by SMC Alsop opened recently in Toronto. It features a bright red timber surround over an internal concrete slab building with colourful Swiss-cheese holes, and will serve as the sales pavilion for the WEST side Lofts, a residential development being constructed to the south. This major urban renewal project aims to revitalize downtown Toronto's celebrated artistic neighbourhood which has been a neglected area, and create new connections across the city. The sales pavilion launches this regeneration project as a "gatehouse" of what will be a new route from north to south connecting with Lake Ontario, while the bold design makes it a remarkable new landmark.

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Alsop Architects

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