WAN Awards 2015


WAN Mobile
WAN Mobile
Previous Next

Korea University Business School Hyundai Motor Hall, Seoul, South Korea

Wednesday 16 Apr 2014

Getting down to business

Images: Samoo Architects & Engineers 
Your comments on this project

No. of Comments: 0

Add comments | More comments

Be the first to comment


Samoo reconfigures challenging site for new Business School to provide easier access 

Planned as a 21st century Business School that will be responsible for educating global leaders, the construction of Korea University’s Hyundai Motor Hall designed by Samoo Architects & Engineers has recently been completed.

Located on the edge of the university’s perimeter with a 14m height difference from the roads, the site location provided difficulties in accessibility. In order to solve this problem, a radical plan was proposed by the design team to create a new opening to the site as well as the university.

With the concept of creating an open ‘Gate’, the building would act as a visual gateway to the university and provide better accessibility. The upper portion of the building - including a long curtain-wall bridge - was a result of the concept ‘Connection’.

The bridge provides a circulation route that connects the main building of the Business School with the LG-Posco Hall and the Hyundai Motor Hall. Symbolically, it represents a connection between the past, the present, and the future providing a new identity to the Business School of Korea University.

Within the building, major efforts were made to provide spatial experiences orientated on ‘Light’. A major atrium with a sky-light allows natural light to be dispersed throughout the building, creating a calm and pleasant atmosphere.

Surrounding the atrium, group study rooms are located to allow students to hold creative meetings that are an essential part of the school’s curriculum. Within the atrium, a network of stairways enables easy access between floors while multi-purpose areas allow various activities to occur.

With attention to facade designs that will allow maximum natural light to the interiors, the building deploys various technologies including geo-thermal plants to realise a truly sustainable result. As a new extension to the Korea University, the Hyundai Motor Hall has been designed to become a valuable asset for its users.

Key Facts

Status Completed
Value 0(m€)
Were you involved in this scheme?
Samoo Architects & Engineers

More projects by this architect

Myanmar Yangon Hotel

IBS Headquarters Phase I

Yesan Government Complex

Korea East-West Power Headquarters

Home & Shopping HQ Building

More Projects


Click here to view the NEWS IN PICTURES tablet site