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The Immersery, Melbourne, Australia

Tuesday 04 Mar 2014

Interactive space for MFWF

Images: Bonnie Savage 
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HASSELL's Immersery is now complete 

Two weeks ago WAN featured a concept design released by HASSELL in preparation for the Melbourne Food and Wine Festival (MFWF) which used reclaimed and recycled materials to create an interactive space on the city's Southbank for the duration of the festival. This scheme is now complete.

The Immersery: Festival Kitchen, Bar and Raingarden is a three-stage installation more than double the size of the Urban Coffee Farm, created by HASSELL for MFWF in 2013. On the lowest level is a barge donated by the City of Melbourne which the team has transformed into a floating bar. The barge is moored to the wharf and now offers a variety of exceptional wines, cocktails and beverages.

At concourse level visitors are greeted by an open-kitchen eatery with lunch and dinner menus handpicked by local chefs. Rising above both the barge bar and concourse eatery is a ‘cloud’ of materials connected to water infrastructure, recycled into an accessible pavilion on the banks of the Yarra River.

HASSELL designer Brenton Beggs explains: “We thought about how to interpret the theme of water and connect it to the Melbourne Food and Wine Festival brand, which is one of the most prestigious festivals of its kind in the world. We wanted to design a space that would draw people in and create a sense of excitement and an element of surprise."

Key Facts

Status Completed
Value 0(m€)
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